Social School

Advanced Course:


Our advanced course has been designed for companies and employees already using social media and feel they understand the basic concepts of their chosen platform(s).

We will cover ROI through social media advertising campaigns, SEO, advanced Facebook Marketing, content strategy, how to track trends and metrics and much more.


On our advanced one-day course you will learn:

Advanced Social Media Marketing


  • Branding on social media
  • Customer service
  • Increasing efficiency with software
  • Tying in with SEO / Social signals / Search engine results

Content Strategy


  • Understanding Edge Rank (Affinity, weight, decay) on Facebook
  • How to vary different content into your strategy
  • Different calls to action to encourage different forms of engagement
  • Strategies for increasing engagement and reach

Paid Advertising on Facebook


  • Establishing your goals
  • Establishing your budget
  • Effective targeting
  • How to drive down the cost of your campaigns
  • Tips to make the perfect advert
  • Tracking results
  • Using Power Editor
  • Understanding your advertising reports
  • Customer / market research

Linked in


  • Improving your visibility on LinkedIn
  • How to market on Linkedin even if you have little or no budget
  • Attract more clients and drive traffic to your website
  • Get anyone to find your profile based on your targeted keywords
  • How to build a laser targeted connection list and do highly effective networking

SEO


  • What is SEO
  • Keyword research
  • Is your website up to scratch? Free tools you can use to perform an SEO audit on your website
  • Effective content strategy for SEO
  • Backlinks
  • Monitoring your progress
  • Hiring a professional What to look out for and what to avoid

Twitter


  • How to advertise
  • Software to improve efficiency
  • How to grow your twitter following with targeted users on autopilot
  • How to increase your visibility
  • Networking via Twitter and how to identify 'power users' in your industry

Day guide:

Arrive Start Break Lunch Break End
09:45 10:00 11:00 12:30 14:30 16:00

Price: £150pp

Facilities:
All Social School training sites have free onsite parking and free tea and coffee facilities available to candidates.

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